It’s the thing as a whole

Marketing, recruiting, selling and comp. are all part of distribution. Maybe not comp.

If a business is using telemarketing, and you have 1000s of distributors making calls, saturation in a given area will occur in a couple of years maximum, and less than a year in smaller centres. So, once the product has been marketed to everyone in a given area, then what?

You can’t continue to recruit in an area in which everyone has heard of the program and has either rejected or accepted it. To bastardize a John Lennon phrase, more people have heard of CashWay than have heard of Jesus Christ. To recruit for CashWay one would have to be deceived, deceptive or ignorant of the facts.

I live on an island. This only emphasizes the fact of local saturation and makes my “territory” very obvious. While some Paydayloaners may argue that their market is the entire world, that is nonsense. Most lenders are limited in the territory they can access,  just like I am.

All finorganizations will very quickly saturate a given area. Are they going to start asking their contractors to relocate? Travel long distances to make a sale that doesn’t even cover the expenses of the trip?

Maybe the internet will change things, but even on the internet there are limits to the number of people you can market to.

Maybe instead of distribution system, I meant the payday loan operation as a whole. They are ALL destined to quick saturation of a given area, and yet they continue to recruit selling “hopes and dreams” when the reality is, the local market is saturated.

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  1. Marketing is all the steps and costs incurred in getting a product or service from the manufacturer or service provider to the end user. Distribution is part of marketing not visa versa.

    Marketing products and services is a payday loans model, you can’t by magic, sorcery or any other means increase the potential market of a specfic product or service. If companies want to increase revenues then they have to diversify their offerings to the marketplace.

    Marketing a business opportunity is built on an infinite model but like the saturation concept it is built on a theory. Or actually a number of theories.